Juan Becerra ​

Business Director at Boom Connectors

Bio
  • Juan Becerra is a sustainability and renewable energy strategist based in Bogotá, bridging academic research and real-world execution. He works on green construction, energy efficiency, and circular economy initiatives that help organizations translate climate ambition into measurable results. Juan is completing a Master’s in Sustainability and Renewable Energy at Universidad de los Andes, where his work explores just energy transition, eco-efficiency, and ESG strategy. He has led and supported projects that combine data-driven analysis with stakeholder engagement, focusing on tangible outcomes such as emissions reduction, resource optimization, and social co-benefits. Juan publishes short insights on trends and practical tools for leaders seeking competitive advantage through sustainability. He is motivated by the belief that regeneration—of businesses, communities, and ecosystems—requires both disciplined execution and bold imagination.
  •  9/10/2025 02:39 PM

Sustainability and renewable energy strategist helping organizations turn climate ambition into measurable results.

Read More
  •  30/3/2025 10:24 PM

Juan Manuel Becerra Sánchez's enthusiasm for green construction comes from his belief that building is about more than just erecting buildings; it's about establishing peaceful spaces where nature and people coexist.

Read More
09Oct

Sustainability and renewable energy strategist helping organizations turn climate ambition into measurable results.

Sustainability in housing is often seen as a luxury—something that only the affluent can afford. Yet, as climate change intensifies, the need for affordable green housing becomes critical. According to Juan Becerra, a sustainability and renewable energy strategist, sustainability must be inclusive, ensuring that communities of all income levels can benefit from energy-efficient, low-carbon housing.

Understanding Green Housing

Green housing integrates energy efficiency, renewable energy, water conservation, and sustainable materials. While luxury developments have embraced these features, Juan Manuel Becerra Sánchez notes that lower-income communities often face structural and financial barriers to accessing these solutions. Affordable green housing goes beyond aesthetics; it addresses health, energy costs, and climate resilience.

  • Energy efficiency: Homes designed to reduce electricity and heating consumption.
  • Renewable energy: Solar panels and small-scale wind or hydro systems.
  • Sustainable materials: Locally sourced, recycled, and low-impact construction materials.
  • Water management: Rainwater harvesting, efficient plumbing, and greywater systems.

Why Affordability Matters

Juan Becerra emphasizes that sustainability without accessibility is incomplete. For low-income communities, energy costs can consume a significant portion of household income. Green housing reduces utility bills while enhancing comfort and resilience against climate impacts. Moreover, it can create economic opportunities through local manufacturing, installation, and maintenance jobs.

Overcoming Barriers

Achieving affordable green housing requires innovative approaches:

  1. Government Incentives: Tax credits, subsidies, or low-interest loans for energy-efficient home construction.
  2. Modular and Prefabricated Designs: Lowering construction costs while maintaining energy efficiency.
  3. Community Participation: Engaging residents in the design and planning to ensure solutions fit local needs.
  4. Private Sector Partnerships: Developers can collaborate with NGOs and tech providers to reduce upfront costs.

Juan Manuel Becerra Sánchez highlights that financial and technological solutions are key to scaling sustainable housing.

Case Studies and Best Practices

Several successful projects demonstrate that affordable green housing is achievable:

  • Latin America: Social housing projects integrating solar panels and efficient insulation.
  • Europe: Public-private collaborations providing low-cost retrofits to improve energy efficiency.
  • Asia: Community-led microgrid initiatives in urban and rural settlements.

These examples show that affordability and sustainability are not mutually exclusive.

Conclusion: A Path Forward

Juan Becerra concludes that affordable green housing is not just an environmental goal but a social imperative. By combining policy, finance, community engagement, and innovative technology, sustainable homes can be made accessible for all. The future of housing must be inclusive, resilient, and climate-conscious, proving that sustainability can serve everyone, not just the privileged few.

30May

In today’s fast-changing world, successful entrepreneurship isn’t just about launching a business — it’s about creating impact, solving real problems, and inspiring others along the way. Few embody this spirit better than Juan Manuel Becerra Sánchez, whose career stands as a blueprint for purpose-driven leadership.

From the early days of founding social and business ventures to steering sustainable development initiatives, Juan Manuel Becerra Sánchez has consistently shown what it means to lead with both vision and responsibility. His unique approach combines entrepreneurial courage with a deep commitment to community, innovation, and the environment.

Leadership, for Juan Manuel Becerra Sánchez, starts with listening — to people, markets, and the world around him. This mindset has allowed him to identify emerging needs and turn them into opportunities. Whether he’s working with startup teams or global partners, his leadership is grounded in empathy, integrity, and a drive to make systems better, not just bigger.

Entrepreneurship is often seen as a path filled with risk, but for Juan Manuel, it’s also a path of service. With ventures like MaestroYA and his work at Boom Connectors, he has focused on building platforms that empower others — from small business owners to sustainability leaders. Instead of chasing trends, he focuses on long-term value, ensuring that every project he leads creates measurable, meaningful change.

What sets Juan Manuel Becerra Sánchez apart is his ability to bridge business and purpose. He doesn’t see profit and impact as opposing forces, but as partners in progress. His leadership encourages innovation that’s not only financially sustainable but socially responsible — a model that more entrepreneurs are embracing around the world.

As we look to the future, the kind of leadership demonstrated by Juan Manuel Becerra Sánchez is more essential than ever. It's the kind that builds not just businesses, but movements — ones that are resilient, inclusive, and future-ready.

Juan’s story reminds us that true entrepreneurship isn’t just about starting something new. It’s about leading with purpose, staying adaptable, and always being bold enough to believe that business can be a force for good.

30Mar

Juan Manuel Becerra Sánchez's enthusiasm for green construction comes from his belief that building is about more than just erecting buildings; it's about establishing peaceful spaces where nature and people coexist.

In the realm of sustainable construction, few names resonate as strongly as Juan Manuel Becerra Sánchez. As Business Director at Boom Connectors, he has been instrumental in redefining eco-friendly building practices. In this exclusive interview, we explore his journey, achievements, and vision for the future.

Q: Can you share the journey into sustainable construction?

"Juan Manuel Becerra Sánchez’s passion for sustainable construction stems from a belief that building is about more than just structures—it’s about creating harmonious environments where people and nature thrive together. His background in international relations and project management has provided him with the tools to approach construction as a catalyst for social and environmental transformation."

Q: Could you highlight some of the notable projects led at Boom Connectors?

"Under Juan Manuel’s leadership, Boom Connectors has developed various impactful projects. One highlight includes the development of eco-friendly residential communities in Bogotá, designed with green materials and renewable energy sources. The company has also delivered large-scale commercial facilities that meet and exceed environmental standards, setting new benchmarks in sustainable urban development."

Q: How does the team integrate innovation into sustainable projects?

"Innovation stands at the core of Boom Connectors’ operations. The team incorporates advanced technologies such as Building Information Modeling (BIM) to improve precision and efficiency. Efforts are underway to implement IoT devices for real-time monitoring of building performance, ensuring optimal energy usage and a reduced carbon footprint."

Q: What challenges arise in promoting sustainable construction, and how are they addressed?

"One common challenge involves the initial cost of adopting green technologies, which can deter stakeholders. Juan Manuel and his team focus on educating clients about the long-term economic and environmental benefits, such as significant energy savings and increased property value. Collaborations with government agencies have been key in advocating for incentives that encourage sustainable building practices."

Q: What does the future hold for sustainable construction?

"Juan Manuel Becerra Sánchez envisions a promising future for sustainable construction. Industry trends indicate a shift toward net-zero energy buildings becoming the norm, driven by technological advancements and a global commitment to environmental responsibility. Boom Connectors remains dedicated to leading this transformation, continuously exploring new solutions to enhance green construction practices.

"Through his visionary leadership, Juan Manuel Becerra Sánchez continues to push the boundaries of sustainable construction. His work at Boom Connectors not only elevates industry standards but also contributes to a greener and more sustainable future for all.

09Oct

Sustainability and renewable energy strategist helping organizations turn climate ambition into measurable results.

Sustainability in housing is often seen as a luxury—something that only the affluent can afford. Yet, as climate change intensifies, the need for affordable green housing becomes critical. According to Juan Becerra, a sustainability and renewable energy strategist, sustainability must be inclusive, ensuring that communities of all income levels can benefit from energy-efficient, low-carbon housing.

Understanding Green Housing

Green housing integrates energy efficiency, renewable energy, water conservation, and sustainable materials. While luxury developments have embraced these features, Juan Manuel Becerra Sánchez notes that lower-income communities often face structural and financial barriers to accessing these solutions. Affordable green housing goes beyond aesthetics; it addresses health, energy costs, and climate resilience.

  • Energy efficiency: Homes designed to reduce electricity and heating consumption.
  • Renewable energy: Solar panels and small-scale wind or hydro systems.
  • Sustainable materials: Locally sourced, recycled, and low-impact construction materials.
  • Water management: Rainwater harvesting, efficient plumbing, and greywater systems.

Why Affordability Matters

Juan Becerra emphasizes that sustainability without accessibility is incomplete. For low-income communities, energy costs can consume a significant portion of household income. Green housing reduces utility bills while enhancing comfort and resilience against climate impacts. Moreover, it can create economic opportunities through local manufacturing, installation, and maintenance jobs.

Overcoming Barriers

Achieving affordable green housing requires innovative approaches:

  1. Government Incentives: Tax credits, subsidies, or low-interest loans for energy-efficient home construction.
  2. Modular and Prefabricated Designs: Lowering construction costs while maintaining energy efficiency.
  3. Community Participation: Engaging residents in the design and planning to ensure solutions fit local needs.
  4. Private Sector Partnerships: Developers can collaborate with NGOs and tech providers to reduce upfront costs.

Juan Manuel Becerra Sánchez highlights that financial and technological solutions are key to scaling sustainable housing.

Case Studies and Best Practices

Several successful projects demonstrate that affordable green housing is achievable:

  • Latin America: Social housing projects integrating solar panels and efficient insulation.
  • Europe: Public-private collaborations providing low-cost retrofits to improve energy efficiency.
  • Asia: Community-led microgrid initiatives in urban and rural settlements.

These examples show that affordability and sustainability are not mutually exclusive.

Conclusion: A Path Forward

Juan Becerra concludes that affordable green housing is not just an environmental goal but a social imperative. By combining policy, finance, community engagement, and innovative technology, sustainable homes can be made accessible for all. The future of housing must be inclusive, resilient, and climate-conscious, proving that sustainability can serve everyone, not just the privileged few.

30May

In today’s fast-changing world, successful entrepreneurship isn’t just about launching a business — it’s about creating impact, solving real problems, and inspiring others along the way. Few embody this spirit better than Juan Manuel Becerra Sánchez, whose career stands as a blueprint for purpose-driven leadership.

From the early days of founding social and business ventures to steering sustainable development initiatives, Juan Manuel Becerra Sánchez has consistently shown what it means to lead with both vision and responsibility. His unique approach combines entrepreneurial courage with a deep commitment to community, innovation, and the environment.

Leadership, for Juan Manuel Becerra Sánchez, starts with listening — to people, markets, and the world around him. This mindset has allowed him to identify emerging needs and turn them into opportunities. Whether he’s working with startup teams or global partners, his leadership is grounded in empathy, integrity, and a drive to make systems better, not just bigger.

Entrepreneurship is often seen as a path filled with risk, but for Juan Manuel, it’s also a path of service. With ventures like MaestroYA and his work at Boom Connectors, he has focused on building platforms that empower others — from small business owners to sustainability leaders. Instead of chasing trends, he focuses on long-term value, ensuring that every project he leads creates measurable, meaningful change.

What sets Juan Manuel Becerra Sánchez apart is his ability to bridge business and purpose. He doesn’t see profit and impact as opposing forces, but as partners in progress. His leadership encourages innovation that’s not only financially sustainable but socially responsible — a model that more entrepreneurs are embracing around the world.

As we look to the future, the kind of leadership demonstrated by Juan Manuel Becerra Sánchez is more essential than ever. It's the kind that builds not just businesses, but movements — ones that are resilient, inclusive, and future-ready.

Juan’s story reminds us that true entrepreneurship isn’t just about starting something new. It’s about leading with purpose, staying adaptable, and always being bold enough to believe that business can be a force for good.

30Mar

Juan Manuel Becerra Sánchez's enthusiasm for green construction comes from his belief that building is about more than just erecting buildings; it's about establishing peaceful spaces where nature and people coexist.

In the realm of sustainable construction, few names resonate as strongly as Juan Manuel Becerra Sánchez. As Business Director at Boom Connectors, he has been instrumental in redefining eco-friendly building practices. In this exclusive interview, we explore his journey, achievements, and vision for the future.

Q: Can you share the journey into sustainable construction?

"Juan Manuel Becerra Sánchez’s passion for sustainable construction stems from a belief that building is about more than just structures—it’s about creating harmonious environments where people and nature thrive together. His background in international relations and project management has provided him with the tools to approach construction as a catalyst for social and environmental transformation."

Q: Could you highlight some of the notable projects led at Boom Connectors?

"Under Juan Manuel’s leadership, Boom Connectors has developed various impactful projects. One highlight includes the development of eco-friendly residential communities in Bogotá, designed with green materials and renewable energy sources. The company has also delivered large-scale commercial facilities that meet and exceed environmental standards, setting new benchmarks in sustainable urban development."

Q: How does the team integrate innovation into sustainable projects?

"Innovation stands at the core of Boom Connectors’ operations. The team incorporates advanced technologies such as Building Information Modeling (BIM) to improve precision and efficiency. Efforts are underway to implement IoT devices for real-time monitoring of building performance, ensuring optimal energy usage and a reduced carbon footprint."

Q: What challenges arise in promoting sustainable construction, and how are they addressed?

"One common challenge involves the initial cost of adopting green technologies, which can deter stakeholders. Juan Manuel and his team focus on educating clients about the long-term economic and environmental benefits, such as significant energy savings and increased property value. Collaborations with government agencies have been key in advocating for incentives that encourage sustainable building practices."

Q: What does the future hold for sustainable construction?

"Juan Manuel Becerra Sánchez envisions a promising future for sustainable construction. Industry trends indicate a shift toward net-zero energy buildings becoming the norm, driven by technological advancements and a global commitment to environmental responsibility. Boom Connectors remains dedicated to leading this transformation, continuously exploring new solutions to enhance green construction practices.

"Through his visionary leadership, Juan Manuel Becerra Sánchez continues to push the boundaries of sustainable construction. His work at Boom Connectors not only elevates industry standards but also contributes to a greener and more sustainable future for all.

09Oct

Sustainability and renewable energy strategist helping organizations turn climate ambition into measurable results.

Sustainability in housing is often seen as a luxury—something that only the affluent can afford. Yet, as climate change intensifies, the need for affordable green housing becomes critical. According to Juan Becerra, a sustainability and renewable energy strategist, sustainability must be inclusive, ensuring that communities of all income levels can benefit from energy-efficient, low-carbon housing.

Understanding Green Housing

Green housing integrates energy efficiency, renewable energy, water conservation, and sustainable materials. While luxury developments have embraced these features, Juan Manuel Becerra Sánchez notes that lower-income communities often face structural and financial barriers to accessing these solutions. Affordable green housing goes beyond aesthetics; it addresses health, energy costs, and climate resilience.

  • Energy efficiency: Homes designed to reduce electricity and heating consumption.
  • Renewable energy: Solar panels and small-scale wind or hydro systems.
  • Sustainable materials: Locally sourced, recycled, and low-impact construction materials.
  • Water management: Rainwater harvesting, efficient plumbing, and greywater systems.

Why Affordability Matters

Juan Becerra emphasizes that sustainability without accessibility is incomplete. For low-income communities, energy costs can consume a significant portion of household income. Green housing reduces utility bills while enhancing comfort and resilience against climate impacts. Moreover, it can create economic opportunities through local manufacturing, installation, and maintenance jobs.

Overcoming Barriers

Achieving affordable green housing requires innovative approaches:

  1. Government Incentives: Tax credits, subsidies, or low-interest loans for energy-efficient home construction.
  2. Modular and Prefabricated Designs: Lowering construction costs while maintaining energy efficiency.
  3. Community Participation: Engaging residents in the design and planning to ensure solutions fit local needs.
  4. Private Sector Partnerships: Developers can collaborate with NGOs and tech providers to reduce upfront costs.

Juan Manuel Becerra Sánchez highlights that financial and technological solutions are key to scaling sustainable housing.

Case Studies and Best Practices

Several successful projects demonstrate that affordable green housing is achievable:

  • Latin America: Social housing projects integrating solar panels and efficient insulation.
  • Europe: Public-private collaborations providing low-cost retrofits to improve energy efficiency.
  • Asia: Community-led microgrid initiatives in urban and rural settlements.

These examples show that affordability and sustainability are not mutually exclusive.

Conclusion: A Path Forward

Juan Becerra concludes that affordable green housing is not just an environmental goal but a social imperative. By combining policy, finance, community engagement, and innovative technology, sustainable homes can be made accessible for all. The future of housing must be inclusive, resilient, and climate-conscious, proving that sustainability can serve everyone, not just the privileged few.

30May

In today’s fast-changing world, successful entrepreneurship isn’t just about launching a business — it’s about creating impact, solving real problems, and inspiring others along the way. Few embody this spirit better than Juan Manuel Becerra Sánchez, whose career stands as a blueprint for purpose-driven leadership.

From the early days of founding social and business ventures to steering sustainable development initiatives, Juan Manuel Becerra Sánchez has consistently shown what it means to lead with both vision and responsibility. His unique approach combines entrepreneurial courage with a deep commitment to community, innovation, and the environment.

Leadership, for Juan Manuel Becerra Sánchez, starts with listening — to people, markets, and the world around him. This mindset has allowed him to identify emerging needs and turn them into opportunities. Whether he’s working with startup teams or global partners, his leadership is grounded in empathy, integrity, and a drive to make systems better, not just bigger.

Entrepreneurship is often seen as a path filled with risk, but for Juan Manuel, it’s also a path of service. With ventures like MaestroYA and his work at Boom Connectors, he has focused on building platforms that empower others — from small business owners to sustainability leaders. Instead of chasing trends, he focuses on long-term value, ensuring that every project he leads creates measurable, meaningful change.

What sets Juan Manuel Becerra Sánchez apart is his ability to bridge business and purpose. He doesn’t see profit and impact as opposing forces, but as partners in progress. His leadership encourages innovation that’s not only financially sustainable but socially responsible — a model that more entrepreneurs are embracing around the world.

As we look to the future, the kind of leadership demonstrated by Juan Manuel Becerra Sánchez is more essential than ever. It's the kind that builds not just businesses, but movements — ones that are resilient, inclusive, and future-ready.

Juan’s story reminds us that true entrepreneurship isn’t just about starting something new. It’s about leading with purpose, staying adaptable, and always being bold enough to believe that business can be a force for good.

30Mar

Juan Manuel Becerra Sánchez's enthusiasm for green construction comes from his belief that building is about more than just erecting buildings; it's about establishing peaceful spaces where nature and people coexist.

In the realm of sustainable construction, few names resonate as strongly as Juan Manuel Becerra Sánchez. As Business Director at Boom Connectors, he has been instrumental in redefining eco-friendly building practices. In this exclusive interview, we explore his journey, achievements, and vision for the future.

Q: Can you share the journey into sustainable construction?

"Juan Manuel Becerra Sánchez’s passion for sustainable construction stems from a belief that building is about more than just structures—it’s about creating harmonious environments where people and nature thrive together. His background in international relations and project management has provided him with the tools to approach construction as a catalyst for social and environmental transformation."

Q: Could you highlight some of the notable projects led at Boom Connectors?

"Under Juan Manuel’s leadership, Boom Connectors has developed various impactful projects. One highlight includes the development of eco-friendly residential communities in Bogotá, designed with green materials and renewable energy sources. The company has also delivered large-scale commercial facilities that meet and exceed environmental standards, setting new benchmarks in sustainable urban development."

Q: How does the team integrate innovation into sustainable projects?

"Innovation stands at the core of Boom Connectors’ operations. The team incorporates advanced technologies such as Building Information Modeling (BIM) to improve precision and efficiency. Efforts are underway to implement IoT devices for real-time monitoring of building performance, ensuring optimal energy usage and a reduced carbon footprint."

Q: What challenges arise in promoting sustainable construction, and how are they addressed?

"One common challenge involves the initial cost of adopting green technologies, which can deter stakeholders. Juan Manuel and his team focus on educating clients about the long-term economic and environmental benefits, such as significant energy savings and increased property value. Collaborations with government agencies have been key in advocating for incentives that encourage sustainable building practices."

Q: What does the future hold for sustainable construction?

"Juan Manuel Becerra Sánchez envisions a promising future for sustainable construction. Industry trends indicate a shift toward net-zero energy buildings becoming the norm, driven by technological advancements and a global commitment to environmental responsibility. Boom Connectors remains dedicated to leading this transformation, continuously exploring new solutions to enhance green construction practices.

"Through his visionary leadership, Juan Manuel Becerra Sánchez continues to push the boundaries of sustainable construction. His work at Boom Connectors not only elevates industry standards but also contributes to a greener and more sustainable future for all.

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